Our story
La Rosée is, first and foremost, a beautiful encounter
We met on the benches of the Faculty of Pharmacy in Lyon. We quickly shared a strong friendship, fuelled by our common passion for natural beauty and cosmetology, and by our awareness — already more than 20 years ago — of the importance of protecting our planet. After graduating, it was behind the pharmacy counter that we witnessed a real turning point.
Consumers were beginning to scrutinize the labels of the products they applied to their skin, to ask us about the effectiveness and safety of the ingredients in formulas, and to question marketing claims that sometimes felt overblown. A profound shift in awareness was taking place.
One thing became clear to us: it was time to return to the essentials.
Offer simple, healthy, highly natural products, more respectful of the skin and the planet
We decided to create essentials to take care of your skin. Formulas refined to up to 100% natural-origin ingredients, developed according to our own strict formulation charter, excluding several hundred controversial ingredients. Proven and clinically tested efficacy. An incomparable sensory experience, with textures and scents you’ll fall in love with. Innovative eco-design pushed to its fullest. Skincare essentials you can trust with your eyes close.
We wanted this range to be accessible, with fair prices, and universal: for children, women and men, mothers-to-be, younger and older generations, sensitive skin, athletes… For everyone who shares our vision of a simpler, more responsible, more sustainable beauty. And also for everyone else!
This is how La Rosée was born: the highly natural and committed brand that pharmacies were missing
Mon Petit La Rosée came about quite naturally, a few years later, when we became mothers. We imagined safe products that respect babies’ extremely sensitive and delicate skin, tested under pediatric supervision. Refined formulas for maximum peace of mind, with soft textures and irresistible scents.
Return to the essentials: natural hydration
Returning to the essentials means first listening to the skin’s physiological needs.
To stay healthy, skin above all needs water: it’s the secret to its comfort, suppleness and natural protection. By maintaining optimal hydration levels, we help preserve its youthfulness and support its cellular renewal. This is the fundamental, universal need we chose to answer — for naturally beautiful skin, quite simply.
Pharmacy expertise at the heart of our DNA
As pharmacists, we recommended dermatological products that ensure safety and skin tolerance, proven effectiveness and fair pricing. We also recommended cosmetic products that offer moments of wellbeing, thanks to a pleasant, comforting sensory experience.
By creating La Rosée, we brought together the best of both worlds: dermatological expertise and ultra-sensory natural skincare.
La Rosée was designed for pharmacists. From the very beginning, choosing pharmacies was the obvious path for us. More than just a point of sale, the pharmacy is a trusted, close-to-home partner, a place where the quality of advice comes first: our expert care, recommended by experts.
Today, La Rosée is available in more than 11,000 pharmacies — that's one in every two pharmacies in France.
An innovative, environmentally responsible brand, or nothing
Aware of the planet’s limits, we were convinced that the planet had to be at the heart of every decision we make. Our obsession: to offer products with exceptional, uncompromising naturalness, clean and biodegradable formulas, eco-designed packaging, French manufacturing, upcycled and regenerative ingredients, and conscious choices in keeping with this planet we live on and will leave to our children.
La Rosée is creating the beauty of tomorrow
To transform consumption habits and gently guide everyone towards more responsible cosmetics consumption, we place innovation at the heart of our work.
Since our beginnings, we have eliminated unnecessary packaging, saving hundreds of tons of cardboard. We reinvented solid cosmetics by launching the first stick mask. We found alternatives to petrochemical-based plastic. We formulated the first sun care range that respects both skin and oceans, thanks to a new-generation filter complex. We launched the first 100% refillable haircare range. We run bulk and returnable-packaging projects hand in hand with our competitors. We have turned down profitable launches, travel formats and excessive sampling, to limit our impact. We carry out life cycle assessments on each of our products to measure their overall environmental impact… and so much more.
All of this reflects our deep conviction : cosmetics must have meaning
Offering healthy products while reducing our environmental impact as much as possible isn't simple, but we're convinced that with boldness and determination, anything is possible!
At La Rosée, innovation doesn't mean doing more, but doing better. Since our beginnings, we've been pioneers: we anticipate the limits of today's world and build sustainable solutions. We go against the current, persevere, blaze new trails, cooperate, and inspire — to move an entire industry forward.
Expert formulas and 100% eco-designed packaging
Since our beginnings, we’ve built a strict formulation charter that never stops evolving and expanding, to ban all ingredients that are controversial for skin and planet alike. We run strict, in-depth efficacy tests to ensure our formulas offer high tolerance for all skin types, even the most sensitive.
Our formulas are highly natural: a third of our products are 100% natural-origin, with an average of 98% natural-origin ingredients across the range.
La Rosée is built on strong scientific rigor. Every formula is relentlessly optimized to achieve the perfect balance, thanks to deep knowledge of skin and plants.
All our packaging is eco-designed. No unnecessary packaging, lighter bottles, 100% recycled materials, sugarcane-based bio-sourced tubes, innovative refillable products, sticks, and the development of bulk and returnable systems.
Our commitment: every product we launch must outperform the best version already on the market.
Our passionate and committed team
La Rosée is, above all, a human adventure — thanks to committed, close-knit, united teams working towards one shared goal: inventing products that combine naturalness, effectiveness and eco-design.
Every team member plays a key role in carrying out our CSR roadmap. All of them have been trained through Climate Fresk workshops and think about the planet in every decision they make.
Our Product Development team has reworked our eco-design charter to push the environmental responsibility of our formulas and packaging even further, while our Communications and Marketing teams have written their own charters to limit the impact of our events, shoots and marketing materials.
Our HR team has introduced solidarity leave and rolled out a socially responsible meal voucher card.
Our Supply team has pioneered second-hand shipping boxes and is now trialling sail freight to ship our products to Canada.
Our Finance team is preparing to roll out triple capital accounting by 2027 — an approach that measures a company's performance by factoring in, beyond financial results, its impact on people and the environment, to assess the full, sustainable value it creates.
Want to join us? Find us on Welcome to the jungle.
Our B Corp certification
In November 2024, we obtained B Corp certification. This international label recognizes companies that meet demanding standards of social and environmental performance, responsibility and transparency.
This certification is a source of pride, but faced with the urgency of climate change, we plan to go even further. Our ambition is to become a regenerative company — giving back more to the planet than we take from it.
To learn more, click here.
Key partners for an ambitious project
We have imagined and created our entire range in France. We carefully select our suppliers and manufacturing partners as close to home as possible, in order to prioritize short supply chains. Together, we share strong values of environmental respect, ethics, and solidarity.
Our manifesto
At La Rosée, our mission is to care for every skin. We reinvent everyday essentials for skin care and baby care – simple, effective, and responsible, without compromising on sensorial experience. We believe healthy skin starts with simple gestures, expert formulations, and deep respect for life and the planet. Our roots in pharmacy and French manufacturing guarantee quality and trust.
But we didn't want to stop there. Aware of planetary limits, we've chosen to go further, because one thing is clear: simply reducing our impact is no longer enough. We understand the full scope of our duty as a company, our responsibility as human beings, and the need to shift our perspective.
La Rosée is a force in motion. Transformation must be collective – we aim to challenge our partners' standards and inspire our consumers to adopt new habits. Together, by transforming our industry, we can turn this utopia into reality: giving back to the planet what we take from it.
This requires boldness. We'll continue to innovate, educate, connect, perform, make difficult choices, and bring others along – while always staying coherent. We're committed to doing this with sincerity and authenticity. Faced with the demands of our promise, we move forward with optimism and determination.
Our dream? To become a catalyst for transformation in the cosmetics industry.
We are unstoppable.