Our packaging
Today, nearly half of our products are refillable
From the founding of La Rosée in 2015, we made the choice not to add outer packaging to our products: no box around our tubes, bottles, or jars, in order to drastically reduce our waste. At the time, we were the only brand sold in pharmacies without secondary packaging. This allowed us to save more than 330 tons of cardboard!
We work every day on the eco-design of our packaging, moving toward ever more bio-based and recycled materials, in order to reduce their impact on the planet throughout their life cycle.
This choice represents a real challenge: our products are more complex to develop and come with aesthetic constraints, which we are committed to overcoming.
We are constantly improving the recyclability of our products to make them ever more virtuous, through ongoing innovation.
Our bottles
Our bottles are made of up to 100% recycled material, notably from water bottles, and we have maximized their recyclability. To take this approach all the way and further reduce our waste, we removed the plastic tabs that locked the pumps, as well as the tamper-evident plastic seals.
Our glass bottles have been made lighter and contain more than a quarter recycled glass, in order to reduce their carbon footprint. They can be recycled infinitely.
Our tubes
Our tubes are all made of plant-based plastic, produced from sugar cane*.
It is a renewable resource grown responsibly: it requires very little water, no pesticides, and grows easily. It therefore doesn't need much arable land. To make the process virtuous, the waste from its production is turned into fertilizer and biofuel to power neighboring towns.
Plant-based plastic offers the same properties as petroleum-based plastic in terms of protection, product preservation, and recyclability, but with a significantly reduced carbon footprint.
Our stick formats
For our Masks, our Eye Contour, and our Sun Stick, we made the innovative choice of a solid stick format. We were the pioneers of this format in pharmacies.
This saves water, limits the need for preservatives, and offers a longer usage life. Not to mention an application that’s fun, practical, and even all at once!
Eliminating virgin fossil-based plastic
We have set ourselves the goal of reaching 0% virgin fossil-based plastic by 2030. Plastic is a very lightweight material, which is beneficial in terms of the product's weight and transport. We therefore choose 100% recycled plastic, or bio-based plastic made from sugar cane, whose environmental impact is lower than that of fossil-based plastic.
This goal of 0% virgin fossil-based plastic has been shared with all our packaging suppliers, so that they can get organized to help us, together, achieve our goal.
Our Cardboard Box
The cardboard boxes for our Superfatted Soap and our refills are 100% recycled and FSC certified, guaranteeing the legality of wood sourcing, no link to illegal deforestation, sustainable forest management, and biodiversity conservation. The FSC label is the benchmark for the paper industry, imposing strict specifications. Only 5% of the world's forests are FSC certified.
Our Refills
Refills are the natural extension of our commitments and now account for nearly half of our product range.
After pioneering the first refillable lip stick product available in pharmacies, we have progressively expanded refill solutions across our range.
In 2021, after months of development, we launched our refillable deodorant to offer packaging with a completely innovative mechanism that is both environmentally responsible and practical for consumers. We then decided to make this innovation freely available, allowing other market players to offer a more responsible way of consuming this everyday hygiene product.
In January 2024, we reached another milestone by launching the first 100% refillable liquid haircare range available in pharmacies, featuring an empty glass bottle designed to be refilled indefinitely.
At the end of 2025, our make-up range was also launched in refillable versions thanks to a highly innovative compact that we developed entirely ourselves.
On average, these refills reduce plastic use by 80% compared with full-size packaging. Since their launch, they have enabled us to save more than 100 tonnes of plastic.
One of our greatest sources of pride is seeing how enthusiastically you have embraced this more responsible way of consuming!
Today, for example, we sell more deodorant refills than complete deodorants. Our deodorant and its refill have ranked No. 1 in french pharmacy sales for the third consecutive year*.
*GERS data, based on sell-out revenue (including tax) and volume in the personal care market, stick/roll-on & ball-applicator segment, in French pharmacies, for the periods January through December 2024, 2025, and January through March 2026.
Bulk Cosmetics
In June 2023, we launched our first bulk sales pilot at Carré Opéra Pharmacy in Paris.
For this unprecedented project, we joined forces with several industry stakeholders within the PHARMA-RECHARGE consortium. Together, we are testing a new way of purchasing dermocosmetic products in pharmacies.
We designed a shared refill station offering several bulk products, including three La Rosée references :
- Refillable Ultra-Soft Washing Gel
By joining forces, we aim to make this new consumption habit easier to adopt while significantly reducing single-use plastic packaging. The principle is simple : customers keep their bottle and return to the pharmacy to refill it. Bulk refills are sold at a lower price than purchasing a new bottle, encouraging this more responsible practice.
Following two years of testing at Carré Opéra Pharmacy and five additional pharmacies across France, the programme is continuing to expand into other regions.
Deposit Return
Since autumn 2024, we have been testing a new packaging reuse solution as part of the Cosmetics & Deposit Return Coalition: a deposit return scheme.
Customers at four pharmacies in France can now return their empty serum bottles and receive a €2 reward in exchange. The bottles are collected by pharmacists before being sent to a specialist service provider for washing.
We are currently in the testing phase. The objective is to evaluate the resistance of our packaging to repeated washing and to develop the solutions that will ultimately enable it to be reconditioned and given a second life.
Once again, we are collaborating with other brands in our sector. This increases the visibility of reusable packaging solutions for consumers while facilitating the search for the right industrial partners.
Our objective is clear : by 2030, none of our packaging will contain virgin fossil-based plastic. And by 2027, half of our sales will come from refillable or solid formats.
*Except for our two toothpastes, whose tubes are made from recycled plastic sourced from milk bottles.
**GERS sell-out volume data, January-August 2025.