Our packaging
300 tons of cardboard have been saved since our beginnings.
Since La Rosée was founded in 2015, we’ve chosen to avoid overpackaging in order to drastically reduce waste. At the time, we were the only brand-sold in pharmacies without secondary packaging. We also work every day on the eco-design of our packaging, taking environmental concerns into account at every stage of their life cycle to minimize their impact on the planet.
Therefore, we are increasing our use of recycled, bio-based materials and working to improve their recyclability.
Choosing to incorporate recycled materials is a real challenge—these materials are often more difficult to work with and can be less aesthetically pleasing.
Our bottles
Currently, our pump bottles are up to 100% recycled, especially from recyclable water bottles*. To fully commit to the process and further reduce our waste, we have also eliminated the plastic protectors that used to wrap or block the pumps
Our glass bottles are made with over 25% recycled glass to reduce their carbon footprint.
We have successfully reduced the weight of our glass bottles by 6%, which will help to reduce their carbon footprint.
The glass bottles are endlessly recyclable.
*except for pumps
Our tubes
Our tubes are all made from vegetable plastic, sourced from sugar cane*.
Originally from Brazil, sugarcane is a renewable resource with sustainable cultivation; it requires little water, no pesticides, and grows easily. As a result, it does not require a lot of cultivable area. To make the process even more sustainable, the waste from its production is transformed into fertilizer and biofuel to power neighboring cities.
Our vegetable-based plastic offers the same protection, preservation, and recyclability properties as petroleum-based plastic.
*Except for our two toothpastes, where the tubes are recycled from milk bottles.
Our stick formats
We made the innovative choice to use a solid stick format for our Masks, Eye Contour, and Sun Stick.
This approach helps to save water, limit preservatives, and ensure longer-lasting use.
Our cardboard boxes
The cardboard boxes of our soap and refills are made of FSC-certified recycled cardboard. This certification, provided by the WWF association, guarantees the legality of wood use, the absence of links to illegal deforestation, the sustainable management of forests, and the preservation of biodiversity.
The FSC label is the benchmark for the paper industry and sets strict requirements: only 5% of the world’s forests are FSC-certified.
Our refills
Refills are the natural extension of our commitments and now represent over 40% of our product range.
After creating the first refillable lipstick available in pharmacies in 2022, we expanded the concept widely across our range. Then, in January 2024, we reached a new milestone with the launch of the first fully refillable liquid haircare range in pharmacies, featuring a glass bottle designed to be refilled endlessly. By the end of 2025, our makeup range had also been introduced in a refillable format.
On average, these refills reduce plastic use by 80% compared with full packaging. Since their launch, they’ve already helped us save over 100 tonnes of plastic!
We even made the innovation behind our refillable deodorant open source.
One of our greatest sources of pride is seeing how you’ve followed this more responsible way of consuming. A telling figure: today, we sell more deodorant refills than complete versions—and that product now ranks 9th in pharmacy sales across all dermocosmetic categories in France.*
*Gers sell-out data, January–August 2025 (in volume)
Our cosmetics in bulk
In June 2023, we launched Pharma Recharge, our first bulk sales experiment in a major Paris pharmacy. This unique project is based on collaboration with other brands in the sector, with the aim of offering a concrete alternative to single-use plastic.
Fifteen products from multiple brands are available through a shared dispenser system using a single glass bottle—including three La Rosée products: Cleansing Shower Oil, Ultra-Soft Washing Gel, and Remover Micellar Gel.
By joining forces with other committed brands, we aim to make this new way of consuming easier for customers to adopt. Since the launch, five additional pharmacies across France have adopted the system, and more brands are gradually joining the project—helping to expand the number of in-store refill stations.
Deposit return system
Since autumn 2024, we have been testing a new packaging reuse solution as part of the Coalition Cosmétique & Consigne project: a deposit return scheme.
Customers at four pharmacies in France can now return their empty serum bottles and receive €2 in exchange. These bottles are stored by the pharmacists and then sent to a specialist partner for cleaning. We are currently in the testing phase. Our aim is to assess the durability of our packaging through washing cycles and to develop solutions that will allow us to recondition and reuse the bottles, giving them a second life.
Here too, we are collaborating with other brands in our sector. Working together with our competitors helps increase the visibility of this reuse solution among consumers and makes it easier to find the right industrial partners for logistics, cleaning, and more.
Our goal is clear: by 2030, none of our packaging will contain virgin fossil-based plastic. And by 2027, half of our sales will come from refills or solid formats.