To understand how hydration works, let’s start with the structure of skin.

How is the skin constructed?


This is what we see, and the part of the skin on which our cosmetics act. 

The skin is composed of several layers, on the very top the stratum corneum which lies on the epidermis, which is, in turn, on top of the dermis. The function of the epidermis is to renew our skin approximately every month, and to hydrate the skin.


This is the thickest part of the skin, and the richest in collagen. It is responsible for the elasticity of the skin. It supports the epidermis and nourishes it. The dermis is a reservoir of moisture for the skin.


This is the deepest layer, where the fat is stored. This is a reservoir of energy and plays the role of temperature regulation for the body, maintaining our body temperature at 37°.


Hydration works on several levels:  


This hydrolipidic film, found on the surface of the skin, is composed of water and fats (lipids). This film has a double role of protecting the skin from external elements, as well as allowing the skin to excrete toxins created by the body. It also limits the evaporation of moisture in the skin. This indispensable layer is often provoked by external aggressions – over-cleansing, harmful chemicals or pollutants, and hard water can all be harmful to the skin.


When the hydrolipidic film functions correctly the skin is protected and hydrated adequately. 

The Epidermis is composed like a wall of bricks: 

- Keratinocytes correspond to the bricks, they are composed of water, and surrounded by a lipid membrane. The function of this membrane is to hold moisture in the cells.

- The intercellular cement is like the cement that holds together a wall of bricks, it supports the keratinocytes and is principally composed of fatty acids and ceramides. As long as it is protected by the hydrolipidic film, this intercellular cement prevents moisture from evaporating from the dermis.


Our bodies are 70% water. Hydration of the body mostly happens inside. Water that we drink is stocked in the dermis and feeds the epidermis. Water is essential for our organism. If the hypo lipidic film is altered, and the epidermis is not protected, this water can evaporate, and the skin can experience water loss. Dehydrated skin can become more sensitive.




For a beauty routine to be effective, it is essential to understand the needs of your skin, and your skin type. 

There are several types of skin:  

         - Normal skin : presents no particular problem and is easily soothed. 

         - Dry skin : can present as dry, can feel uncomfortably “tight”, flaking may be visible.

         - Combination skin : skin produces an excess of sebum on the T-Zone (chin, nose, forehead) which can be combined with dryness in the cheek area. 

         - Oily skin : presents as shiny and irregular with greasy patches and imperfections. 


While skin conditions may be improved with regular usage of the appropriate products, most skin types are genetic. It is unlikely that someone with dry skin will eventually develop oily skin. However, skin may be effected by weather, emotions and time or use of products too harsh for the skin type. 

Skin conditions include : 

         - Dry skin : this may be a temporary state, with sensations of tightness and hyper-sensitivity. The hydro lipidic film may have been altered and loss of moisture incurred. 

         - Sensitive skin : this may be the result of moisture loss, if the skin has become more sensitive it may experience redness, scaling or flaking or other signs of difficulty.

         - Mature skin : with time, regardless of the original skin type, the skin begins to lose elasticity and volume and wrinkles appear.  



The first act of the day must be to cleanse the face with a gentle product. It is vital that the skin be cleaned and purified in order to ensure that hydrating creams penetrate effectively. 

Our micellar gel with aloe vera and organic floral solution gives the comfort of a cleansing cream with the efficiency of a micellar water.



As a general rule, make-up removers contain Micelles. Scientifically speaking, Micelles are an aggregate of molecules in a colloidal solution, but what you need to know is that these are the tiny particles that allow make-up and dirt to be removed from the skin more easily. It is possible that – left on the skin – these micelles may have a drying effect. To avoid this, it is suggested that a lotion be applied following make-up remover.

Our tonic lotion of organic floral solution and oligo elements hydrates and revitalizes the skin. This tonic serves multiple purposes: it can be used after the shower in case of hard water, to combat redness, to hydrate at all times of day and even for men after shaving! 



Hydrate or Nourish? 

You cannot have one without the other! In hydrating the skin, you bring moisture, but the intercellular cement, composed mostly of lipids, must adequately retain the moisture or else it will evaporate. The skin must be nourished. Each product must have a texture that is adapted to the skin type. 

For dry skin: rich textures are best! Our hydrating cream for dry skin is formulated with Organic Shea Butter, very effective for nourishing the skin. For best results, we use the Re-Plumping Serum which is 100% natural, composed of 4 organic vegetal oils, all of which have complimentary properties. Oils are the only ingredient to penetrate all layers of the skin. 

For Combination or Oily skin: opt for lighter textures, with more water. Our hydrating gel-cream contains organic cucumber. It hydrates optimally, bringing all the moisture the skin needs. Used in conjunction with the serum the gel-cream contains all the nutrients needed by normal and combination skin.


4- ONCE OR TWICE A WEEK: we purify and regenerate the skin

First, we eliminate the dead cells to prepare the skin for treatment. Our ultra-soft exfoliator is composed of tiny beads of jojoba wax allowing gentle exfoliation of the skin. Afterward, skin is smooth, clean and free of impurities.  

In the shower, or on a moistened face, apply a small quantity of the exfoliator and use circular movements to spread the product across the face with particular attention to the T-Zone (chin, nose, forehead).

Second, we regenerate with our 3 in 1 white clay mask stick :

         - Repair : this mask repairs thanks to its silica content which stimulates and helps regenerate the skin. Imperfections are gone, the skin tone is sparkling with health and vitality.

         - Purify : this mask removes surface impurities and absorbs excess sebum while tightening pores.

         - Detoxify : this mask permits the skin to eliminate the pollution accumulated on a daily basis.

Furthermore, packaged in a stick format, this innovative product allows for optimal application and minimal waste. All with a delightful fragrance. Directions: Apply mask uniformly over the face, let pose for five minutes, rinse abundantly with water. 

Note: Clay is most effective when moist. To avoid drying out, spray lightly with our hydrating tonic. 

Also, remember to drink plenty of water, so that the skin remains moist.



The skin is a cutaneous barrier whose role is to protect the organism. It is the hydrolipidic film, on the surface of the skin, that is exposed to oxidation stress and external aggressions. If this film is altered the moisture in the skin can escape, and the skin can become more sensitive and subject to breakouts.  If the skin is well hydrated the protective covering can function more efficiently for stronger, more resilient skin.


A well hydrated skin is able to absorb the moisture and lipids contained in the creams. As a result, the skin is more supple, more beautiful and more comfortable.


Over time, the structure of the Dermis degenerates and the skin becomes thinner. The cutaneous flesh loses volume and elasticity, and wrinkles form progressively. You cannot prevent wrinkles from forming, but you can slow their visibility. Regular and pertinent hydration can make the skin more resistant to signs of aging. Once present wrinkles cannot disappear, so it is important to develop and maintain a skin care routine, adapted to your skin, using healthy, natural products with active hydrating ingredients in the correct dosage. 


Cellular rejuvenation is a natural process on a cycle of approximately 28 days. How does it work? The cells of our skin are continuously produced in the deepest layer of the epidermis. Slowly, the new cells migrate toward the surface, finishing on the highest, and final layer the stratum corneum. On this level the skin can begin to slough off the old cells that have died. This is called peeling.

When the skin is well hydrated the dead cells on the stratum corneum are more easily eliminated and skin tone is radiant.